Using a combination of narrative, charts, and maps, Capital Link’s Market Assessment Process (MAP) analyzes a health center’s market in geographic, demographic, and economic terms. The MAP compiles maps and various visual complex analytical data from multiple sources into an understandable report to evaluate service areas and help to determine current and future patient needs.
Your health center can use a Market Assessment to:
- Identify and evaluate opportunities for growth, competition, projected market share, demand for services, unmet needs, and emerging trends
- Use data and analyses to guide your health center’s strategic planning process
- Form an excellent basis for financial forecasting and operating grant proposals
Capital Link provides various MAP reports, listed below, to respond to your health center’s specific questions, needs, and strategic objectives. We also offer a Market Assessment Toolkit for Health Centers which provides free tools and external resources to assist you in compiling the information necessary for developing a basic MAP report.